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Browsing Graduate School of Commerce by Issue Date

Now showing items 1-20 of 372

The determinants of the export performance: An empirical investigation of internal and external forces into Taiwan's electronics exporters / Ming-Hsun Chiang and Adisak Chandprapalert

Adisak Chandprapalert; Ming-Hsun Chiang (2002)

The puspose of this research study was to explore why some Taiwan's electronics exporters have better export pertormance than others and to investigate both internal and external forces affecting the export performance. ...
A survey of popularity of the sunshine radio (FM 107.75 MHz) in Chonburi and nearby provinces

Suda Suwannapirom; Vuttichat Soonthonsmai (2002)

This survey of the popularity of FM radio stations in Chonburi and nearby provinces was intended to study the listeners’ radio-listening behaviors, their attitudes towards and gratifications of the Sunshine Radio’s programs, ...
Operational risk management : An implication in leasing business

Nimit Kraiwanit (2002)

This study also includes risk management and tools to protect all levels of risk efficiently and effectively in order to achieve organization’s business goal and to sustain long business growth. The leasing business tends ...
Globalization, New Asian Economic Area (AEA) : Implications on economic reform and development.

Adisak Chandprapalert (2002)

Recent experiences in Asia provide an empirical evidence that countries in the process of integration are increasingly exposed to internal and external economic environment. In addition, this new emerging economies in Asia ...
A theoretical model and framework of transformational and transactional leadership style

Suda Suwannapirom (2002)

This research article reviewed the theoretical evolution and research on transformational leadership. This research has measured the specific leadership style that characterizes by the theory as transformational leaders. ...
How to measure self-sufficient economy, A new development's concept after the economic crisis in Thailand

Nimit Kraiwanit (2002)

This concept encourages self-reliance or self-sufficient among the rural communities in Thailand. The purpose of this study is to explore 33 factors or indices determining the level of Self-sufficient Economy. The 33 ...
The financial surveillance model for risk management mechanism: An early warning system

Nimit Kraiwanit; Adisak Chanprapalert (2002)
A comparison of Thai and Korean on corporate culture and management style

Suda Suwannapirom (2002)

This study investigates the differences in Thai and Korean on corporate culture and management style. A number of studies have investigated various aspects and characteristics of “Chaebol system” for Korean firms and many ...
Knowledeg, Skills and competencies needs for small business managers: A descriptive qualitative survey

Suda Suwannapirom (2003)

As small business owners require to fulfill a wide range of management responsibilities, these responsibilities may lead to the identification of perceived learning needs by small business managers (SBMs). The purpose of ...
Globalization and good global governance for new competitive advantage of the Nation: Perspectives and practices

Suda Suwannapirom; Adisak Chandprapalert (2003)

Part of a special section on the ways in which countries can benefit from globalization. In order to succeed, country’s reform programs must be coupled with increased and better-coordinated international technical and ...
An investigation of the relationships among service quality customer satisfaction, customer loyalty, and word-of-mouth communication in a retail store in Chachoengsao province, Thailand

Suda Suwannapirom; Sarunya Lertputtarak (2005)

The retail trade in Thailand is undoubtedly one of the most important economic sectors. In response to the increasingly competitive marketplace, retailers are continually seeking strategies to insulate and increase profit. ...
Transformational and transactional leadership and performance outcomes of Japanese and U.S. managers in Thailand

Suda Suwannapirom (2005)

This research was aimed to study the level of transformational and transactional leadership of the Japanese and U.S. management working inThailand and their leadership effectiveness as measured by the performance outcomes ...
Consumer ethnocentrism and reference group: Case of Thailand

Suda Suwannapirom; Nattavud Pimpa (2006)

Consumer ethnocentrism is an important marketing concept that is widely used to understand the potential in the international market. This study investigates the relationships among influencing factors from reference group ...
Higher education quality administration in Thailand

Bunpot Wiroonrach (2007)

การพัฒนาแหล่งน้ำเป็นการพัฒนาประเทศประการหนึ่งในสมัยรัชกาลที่ 5 เริ่มต้นจากการขยายคลองสายต่างๆให้เชื่อมต่อกับแม่น้ำสายหลัก พร้อมทั้งมีการขุดลอปรับปรุงคลองสายเก่าและขุดคลองสายใหม่เพื่อใช้เป็นเส้นทางคมนาคมระหว่างกรุงเทพกับห ...
Higher educational quality administration of a higher education institute in Thailand

Bunpot Wiroonrach (2008)

The study was aimed to investigate the relationship between the number of the members of the Educational Quality Assurance Committees of a higher education institute in Thailand and the assessment points earned, the ...
Factors affection the decision to choose entry mode to Thai market by Chinese consulting firms based on the application of Uppsala model

Krit Jarinto; Huang Dongjiang (2012)

The purpose of this study was to investigate the factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms based on the application of Uppsala model. This research focused on the ...
The relationship between consumer behavior and factors influencing consumers in purchasing a house in Rayong.

Adisak Chandprapalert; Suthasinee Susiva; Teera Tangsongcharoen (2012)

This research aims to examine consumer house-buying behavior from the consumers’ perspective; to determine house purchasing decisions toward consumer demographics, marketing factors and internal factors and to explore the ...
Development of a day trip to Angsila village to serve Thai tourists' expectation

Suthasinee Susiva; Archaree Chonteragul (2012)

The purpose of this study was to examine factors that is influencing development of a day trip to Angsila village to serve Thai tourists’ expectations by individual factors, expectations and destination attributes that ...
Identification the factors that influence revisit intention in creative tourism of Thailand: A conceptual framework

Poohnob Sirinaphaphan (2012)

This research aims to construct a conceptual framework for exploring the factors influence revisit intention in creative tourism of Thailand. Thailand has abundance culture and natural resources for tourists to enjoy and ...
Applying combined technology acceptance model and the theory of planned behavior to study effect of intention to play online game

Sarunya Lertputtarak; Krit Jarinto; Teetut Tresirichod (2013)

The purpose of this study was to apply combined the technology acceptance model and the Theory of planned behavior(C-TAM-TPB) and to study the effect of intention to play online game in Thailand. The results of this study ...

Now showing items 1-20 of 372

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