Browsing by Author "Graduate School of Commerce"

A comparison of Thai and Korean on corporate culture and management style

Suda Suwannapirom (2002)

This study investigates the differences in Thai and Korean on corporate culture and management style. A number of studies have investigated various aspects and characteristics of “Chaebol system” for Korean firms and many ...

A concept of Australia retirement village and a new approach for real estate industry in Thailand

Supasit Leartbuasin; Juntima Potisarattana (2015)

Thailand’s real estate industry has been growing steadily and has been highly competitive while the options for projects have been limited. There has been stiff competition among the property developers in the same Industry. ...

A feasibility study of GSC's expansion to Vietnam

Yordying Thanatawee; Nongnuch Suthirungkul (2015)

As one of the Global Business Project (GBP) 2011, the feasibility of the plan for Graduate School of Commerce (GSC) of Burapha University to expand its study center to Vietnam is examined in this paper. The results from ...

Aging society segmentation

Suchonnee Matiyotin (2013)

This research article emphasizes on the importance of Generation B (Baby Boomer Generation) Marketing segmentation or Aging Society as this segmentation earned potential and grew increasingly. They had the loyalty to the ...

The analysis of the opinions of service users of the hotel and resort in Bangsaen region

Sarunya Lertputtarak; Pongprom Chanklieng (2014)

The research was (1) to analyze negative opinions (dissatisfaction) of the service users of 2-4 star hotel and resort in Bangsaen Region from the complaints, praises or recommendation via online system, and (2) to recommend ...

Applying combined technology acceptance model and the theory of planned behavior to study effect of intention to play casual online game

Sarunya Lerdputtarak; Teetut Tresirichod (2015)

In year 2012, National Statistical Office reported that Thai people age between 15-24 years old has highest usage rate of internet while 65.4% of them spend time online for playing games. For marketers, it is important to ...

Applying combined technology acceptance model and the theory of planned behavior to study effect of intention to play online game

Sarunya Lertputtarak; Krit Jarinto; Teetut Tresirichod (2013)

The purpose of this study was to apply combined the technology acceptance model and the Theory of planned behavior(C-TAM-TPB) and to study the effect of intention to play online game in Thailand. The results of this study ...

Consumer ethnocentrism and reference group: Case of Thailand

Suda Suwannapirom; Nattavud Pimpa (2006)

Consumer ethnocentrism is an important marketing concept that is widely used to understand the potential in the international market. This study investigates the relationships among influencing factors from reference group ...

Curriculum improvement and development for teaching Thai language to Russian people: A case study of Pattaya Language Center (PLC) in Chonburi

Nopadol Dejprasert; Sophis Panprasong (2013)

The objectives of the research were to study to what extent 7 C’s marketing mix perceived by Russian people were used for decision marking to study Thai language at Pattaya Language Center (PLC) in Pattaya, Chonburi and ...

Development of a day trip to Angsila village to serve Thai tourists' expectation

Suthasinee Susiva; Archaree Chonteragul (2012)

The purpose of this study was to examine factors that is influencing development of a day trip to Angsila village to serve Thai tourists’ expectations by individual factors, expectations and destination attributes that ...

The development of distribution channels from traditional to modern trade: A case study of the Thai Olympic Fibre Cement Co., LTD

Sitti Jittichanon (2015)

This research aims to describe the aspects of distribution network (Piercy & Cravens, 1994; Todeva; Uzzi & Dunlap, 2005) of the construction material merchandisers in Thailand, to gain the better understanding in differences ...

Enhancing the work motivation in employees at the Fuculty of Geoinformatics, Burapha University.

Sarunya Lertputtarak; Wanlida Kaimuk (2013)

The research aimed to study the factors generating the motivation and the strategies to increase motivation in employees at the Faculty of Geoinformatics, Burapha University. There were 15 samples including administrators, ...

The factor in the ideally qualified factor of engineering profession affecting a tendency towards demand of industrial employment in Amata City Industrial Estate, Chon Buri, after the ASEAN free trade area

Nopadon Detprasert; Parisa Jitjaroon (2014)

In the research “ The Factor in the Ideally Qualified Factor of Engineering Profession that Affects a Tendency towards Demand of Industrial Employment in Amatacity Industrial Estate, Chonburi, after the Asean Free Trade ...

Factors affection the decision to choose entry mode to Thai market by Chinese consulting firms based on the application of Uppsala model

Krit Jarinto; Huang Dongjiang (2012)

The purpose of this study was to investigate the factors affecting the decision to choose entry mode to Thai market by Chinese consulting firms based on the application of Uppsala model. This research focused on the ...

Globalization and good global governance for new competitive advantage of the Nation: Perspectives and practices

Suda Suwannapirom; Adisak Chandprapalert (2003)

Part of a special section on the ways in which countries can benefit from globalization. In order to succeed, country’s reform programs must be coupled with increased and better-coordinated international technical and ...

Globalization, New Asian Economic Area (AEA) : Implications on economic reform and development.

Adisak Chandprapalert (2002)

Recent experiences in Asia provide an empirical evidence that countries in the process of integration are increasingly exposed to internal and external economic environment. In addition, this new emerging economies in Asia ...

Higher educational quality administration of a higher education institute in Thailand

Bunpot Wiroonrach (2008)

The study was aimed to investigate the relationship between the number of the members of the Educational Quality Assurance Committees of a higher education institute in Thailand and the assessment points earned, the ...

How to measure self-sufficient economy, A new development's concept after the economic crisis in Thailand

Nimit Kraiwanit (2002)

This concept encourages self-reliance or self-sufficient among the rural communities in Thailand. The purpose of this study is to explore 33 factors or indices determining the level of Self-sufficient Economy. The 33 ...

Identification the factors that influence revisit intention in creative tourism of Thailand: A conceptual framework

Poohnob Sirinaphaphan (2012)

This research aims to construct a conceptual framework for exploring the factors influence revisit intention in creative tourism of Thailand. Thailand has abundance culture and natural resources for tourists to enjoy and ...

An investigation of the relationships among service quality customer satisfaction, customer loyalty, and word-of-mouth communication in a retail store in Chachoengsao province, Thailand

Suda Suwannapirom; Sarunya Lertputtarak (2005)

The retail trade in Thailand is undoubtedly one of the most important economic sectors. In response to the increasingly competitive marketplace, retailers are continually seeking strategies to insulate and increase profit. ...

Browsing by Author "Graduate School of Commerce"

Browsing by Author "Graduate School of Commerce"

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